Miami Television News Proposed Rebrand
February 2025 by Jake White
"We Dare. We Care. We're On Air!"
The Miami Television News (MTN) student organization is a student-run broadcasting program at Miami University in Ohio. The organization produces and distributes weekly news broadcasts from its on-campus studio, covering a wide range of topics, including academics, athletics, and campus life in the Oxford, Ohio, area.
MTN provides students with hands-on experience in journalism, television broadcasting, studio production, sports reporting, video editing, scriptwriting, entertainment media, and more. The organization welcomes students from all backgrounds who are passionate about media and storytelling to join and develop their skills in a professional, collaborative environment.
Before & After
The program has undergone several student-led rebrands over the years. Notably, the organization has consistently incorporated Miami University's signature red and white color palette, along with modern sans-serif typefaces, to maintain a cohesive and professional visual identity.
Image: MTN logo used for broadcasts and social media as of 2023.
Image: Proposed MTN Miami TV & News logo with the icon, wordmark, and full color.
Icon & Wordmark Design
Icon Design: The icon design is inspired by the original lockup used by the organization as of 2023. This new iteration features a geometrically precise redesign of the Tri-Delt Sundial, a well-known landmark on the Miami University campus. The line weights have been carefully selected to align with the university’s official brand guidelines, ensuring consistency and visual harmony.
Wordmark Design: The proposed MTN wordmark features a custom adaptation of Proxima Nova Bold, incorporating a distinctive slit beneath the "T." As a university-approved typeface, it pays homage to the original MTN wordmark while embracing a sleek, modern aesthetic commonly seen in global broadcast networks.
Image: Proposed iconic depiction of the Tri-Delt Sundial.
Image: Proposed MTN Miami TV & News wordmark with bold lettering.
Primary Color Palette
The proposed logo features a primary color palette of black, white, and Miami Red, aligning with the university’s official brand guidelines. This ensures seamless integration with other branded materials while maintaining a strong visual identity.
Additionally, the logo incorporates a subtle red gradient, adding depth and a three-dimensional effect reminiscent of design elements commonly used by major broadcast networks.
Black
RGB 0 0 0
HEX #000000
CMYK 0 0 0 100
White
RGB 255 255 255
HEX #FFFFFF
CMYK 0 0 0 0
Miami Red
RGB 196 18 48
HEX #C41230
CMYK 0 100 81 4
Image: Proposed MTN Miami TV & News logo with the icon, wordmark, and full color.
Concepts & Mockups
These mockups illustrate the potential application of the logo in live broadcasts, demonstrating its versatility across various on-screen elements, including title graphics, lower-third overlays, and segment watermarks.
The use of the Proxima Nova typeface ensures consistency across branded materials while providing accessibility for students within the organization. As Proxima Nova is available through Google Fonts, members can freely incorporate it into web and social media content, maintaining a cohesive visual identity.
Image: A title graphic featuring the proposed MTN logo in color against a stylized background.
Image: A lower thirds graphic overlay concept featuring the proposed MTN logo.
Image: White MTN watermark over an image of a student walking on campus.
Copyright Notice: All graphics, concepts, and mockups presented in this article are the exclusive intellectual property of Renown Films LLC. Any reproduction, distribution, or use of these brand marks, whether in print or digital form, is strictly prohibited without the express written consent of Renown Films LLC. Unauthorized use may result in legal action.