Downtown Eaton Inc. Rebrand
July 2024 by Jake White
Non-Profit Organization to Benefit the Community
Downtown Eaton is a non-profit, 501c3 organization dedicated to serving Eaton, Ohio by supporting and promoting downtown businesses and engaging the community.
They host events throughout the year including the Downtown Saturday Nite Car Show and a Community Fun Fest.
Before & After
The program has undergone several student-led rebrands over the years. Notably, the organization has consistently incorporated Miami University's signature red and white color palette, along with modern sans-serif typefaces, to maintain a cohesive and professional visual identity.
Image: Original DEI logo.
Image: New horizontal configuration of the Downtown Eaton logo.
Icon & Wordmark Design
Primary Icon Design: The client provided examples from Troy Main Street, Downtown Dayton Partnership, Downtown Indianapolis, and Main Street Greenville. The new icon combines the "D" and "E" with bold lettering. The general layout of the icon loosely resembles the state flag of Ohio.
Secondary Icon Design:
Wordmark Design: The wordmark
Image: Primary DE icon design.
Image: Downtown Eaton wordmark design.
Image: Secondary William Bruce icon design inspired by a statue of the city's founder.
Primary Color Palette
The proposed logo features a primary color palette of black, white, and Miami Red, aligning with the university’s official brand guidelines. This ensures seamless integration with other branded materials while maintaining a strong visual identity.
Additionally, the logo incorporates a subtle red gradient, adding depth and a three-dimensional effect reminiscent of design elements commonly used by major broadcast networks.
Black
RGB 0 0 0
HEX #000000
CMYK 0 0 0 100
White
RGB 255 255 255
HEX #FFFFFF
CMYK 0 0 0 0
Miami Red
RGB 196 18 48
HEX #C41230
CMYK 0 100 81 4
Image: Downtown Eaton Inc. logo with the icon, wordmark, and full color.
Concepts & Mockups
These mockups illustrate the potential application of the logo in live broadcasts, demonstrating its versatility across various on-screen elements, including title graphics, lower-third overlays, and segment watermarks.
The use of the Proxima Nova typeface ensures consistency across branded materials while providing accessibility for students within the organization. As Proxima Nova is available through Google Fonts, members can freely incorporate it into web and social media content, maintaining a cohesive visual identity.
Image: A title graphic featuring the horizontal configuration of the Downtown Eaton logo.
Image: DEI logo featured on the 2024 Downtown Saturday Nite Car Show advertisement. Designed by Renown.
Image: DEI logo featured on the 2025 Downtown Saturday Nite Car Show advertisement. Designed by Renown.
Copyright Notice: All graphics, concepts, and mockups presented in this article are the exclusive intellectual property of Renown Films LLC. Any reproduction, distribution, or use of these brand marks, whether in print or digital form, is strictly prohibited without the express written consent of Renown Films LLC. Unauthorized use may result in legal action.